Privacy Policy

Cremation Inks Privacy Policy

How we look after your personal information at Cremation Ink ®.

This privacy policy explains what information we collect when you use our website or place an order with us, why we collect it, how we look after it, and what your rights are over it. We’ve kept it as plain and readable as a privacy policy can be. If anything in here is unclear, please get in touch and we’ll be happy to explain.
Last updated: 30/05/2026

Who We Are

Cremation Ink ® is a UK-based business that prepares ashes-infused tattoo ink for clients around the world. For the purposes of UK data protection law (UK GDPR and the Data Protection Act 2018), we are the data controller responsible for any personal information you provide to us through this website.

You can contact us at info@cremationink.com.

All other business contact details are at https://cremationink.com/contact-us

What Information We Collect

We may collect the following personal information from you, depending on how you use our website and our service:

Your name
Your contact details, including email address and phone number
Your billing and delivery address
Payment details (handled by our payment processor, see below)
Your tattoo artist or studio details, if you’d like the ink delivered to them
Any health information you share with us that’s relevant to the order, such as allergies or skin conditions
Information automatically collected through cookies and analytics when you visit the site (see the Cookies section)

We don’t ask for any information we don’t need to process your order and provide our service properly.

Why We Collect It (Our Legal Basis)

Under UK GDPR, we need a lawful reason to process your personal information. The reasons we rely on are:

To fulfil our contract with you: processing your order, taking payment, preparing your ink and shipping it to you. Without this information, we couldn’t complete your order.
To meet our legal obligations: keeping financial records for tax purposes, for example.
Our legitimate interests: improving our website and service based on how visitors use it, responding to enquiries, and protecting our business from fraud.
Your consent: for non-essential cookies and any marketing communications you actively sign up to. You can withdraw consent at any time.

How We Use Your Information

We use your personal information to:

Process your order and take payment
Prepare and ship your ink
Communicate with you about your order
Respond to any questions or enquiries you send us
Improve our products, service and website
Keep records as required by law

We do not, and will never, sell your personal information.

Who We Share It With

We only share your information with the trusted third parties we need to in order to run the business. These include:

Payment processors (such as Stripe, PayPal or our card terminal provider) to handle your payment securely. We don’t store your full card details ourselves.
Postal and courier services to deliver the kit to you and ship the finished ink back. They receive your name and delivery address only.
Website hosting, email and analytics providers that store the technical infrastructure of the site.
Accountants and HMRC where legally required.
Law enforcement or regulators if we’re legally required to share information.

We don’t sell, rent or trade your personal information with anyone for marketing purposes.

How Long We Keep It

We only keep your personal information for as long as we need it.

Order and payment records: at least 6 years, as required by HMRC for UK tax purposes.
General enquiries: typically up to 2 years, then deleted.
Marketing contact details: until you unsubscribe.
Website analytics: anonymised and retained per our analytics provider’s defaults.

For financial records we follow the HMRC standard.

How We Protect Your Information

We take the security of your personal information seriously. We use a combination of technical and organisational measures, including:

An SSL-encrypted website (the padlock in your browser’s address bar)
Secure, password-protected systems for managing orders
Limited access to personal data, only to team members who need it
Reputable payment processors who are PCI-compliant for handling card details

No system can be guaranteed 100% secure, but we take reasonable steps to protect your information against unauthorised access, loss, misuse and disclosure.

Cookies

A cookie is a small file placed on your device when you visit a website. We use cookies on this site for two main purposes:

Essential cookies: to make the website work properly, including remembering your basket and keeping you logged in.
Analytics cookies: to understand how visitors use the site, so we can improve it. These are set only with your consent.

You can accept, decline or change your cookie preferences at any time using the cookie banner on our site. You can also block or delete cookies through your browser settings, though doing so may affect how the site works for you.

Links To Other Websites

Our website occasionally links to other websites you may find useful, including our sister studio Bubblegum Ink. Once you leave our site through one of these links, you’re subject to that website’s own privacy policy. We’re not responsible for how other websites handle your data, so it’s worth reading their privacy notice before sharing any information with them.

Your Rights

Under UK GDPR, you have the following rights over the personal information we hold about you:

The right to be informed about how we use your data (covered by this policy)
The right to access a copy of your personal data (a “subject access request”)
The right to have inaccurate data corrected
The right to have your data erased in certain circumstances (“the right to be forgotten”)
The right to restrict how we use your data
The right to data portability (to receive your data in a structured format)
The right to object to certain types of processing
The right not to be subject to automated decision-making

To exercise any of these rights, email us at info@cremationink.com. We’ll respond within 30 days, as required by law. There’s usually no charge for exercising these rights.

Complaints

If you’re unhappy with how we’ve handled your personal information, please contact us first so we have the chance to put things right. If you’re not satisfied with our response, you have the right to lodge a complaint with the UK’s data protection regulator:

Information Commissioner’s Office (ICO) Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF 0303 123 1113

Changes To This Policy

We may update this policy from time to time, particularly if the law changes or how we operate changes. The “last updated” date at the top of this page will always show when the policy was last revised. For significant changes, we may also notify you directly.